Will They Sing Like Raindrops or Leave Me Thirsty

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2de winner of the Art’Contest price 2014

Inspired and influenced by the paradigms of Bollywood, India’s Hindi cinema industry, these photographs offer a spectrum of scenarios that combine humour, pathos, allegory and drama to produce an elegiac and nuanced representation of the conception of love, with all its paradoxes and ironies, in India today. In a country that is constantly attempting to balance tradition and modernity, religious and secular values, the institution of marriage and the possibilities of romantic engagements are strongly bound to socio-cultural realities that are caught up in the push-and-pull of a nostalgic past and an imagined future.
Pinckers’ remarkable sensitivity to the complexities of this diverse context is displayed not only through his treatment of the subject that never presumes or dictates, but also his use of kitsch as form to subtly evoke the ways in which Bollywood and related media industries inform and produce the idea of ‘love’ and what it means for a large section of young people.